Thursday, November 15, 2018

70 years of Longchamp

Under the guidance of Philippe, his three children are already joining the family business, and now the company affairs have been taken over by the third generation of the family.

Under the leadership of the third generation of the family, Longchamp has started a series of new actions that are hotly debated in the industry. In May of this year, a new flagship store was opened in Longchamp, Fifth Avenue, New York, and Kendall Jenner was announced as his image spokesperson.

In September, to celebrate the 70th anniversary of the brand, Longchamp boarded the first full fashion show on the New York Fashion Week stage.


Sophie Delafontaine, Philippe's daughter and Longchamp's creative director, explains this big move into New York: "We feel it's time to take the product to the next level and create a dynamic, international-inspired Longchamp women's brand image. Longchamp Always acting instinctively, there are things we allow ourselves to do because we are independent and confident. We choose New York because we are inspired by the spirit of New York's vibrant and longing for freedom."


After the New York show, Longchamp hosted the grand 70th anniversary party at the Paris Opera: “In Paris, we look back on the luxury and professionalism of the past seventy years; and in New York, we look forward to the vision of the next seventy years.”

Sophie Delafontaine, the third generation of the Cassegrain family and the brand's creative director, sees her new pitchman as Kendall Jenner: "she's the epitome of a new generation of Longchamp women. In the fast-paced society, Longchamp women are always able to keep free and free and true personality. They are as dynamic, flexible, talented, creative and independent as Kendall.

As the British female writer Virginia Woolf said, fashion changes our perception of the world and changes the world's perception of me. From the brand to our individual, it is inevitable to participate.

In the past 70 years, Longchamp Outlet has been adhering to the spirit of “innovative design, outstanding quality, hard work, sincere service”. Just like a horse galloping forward, Longchamp is involved in the changing ways of life, it represents the new tastes of the changing world, and it constantly provides users with a variety of products and uses. Helping users create their own tastes, it changes our perception of the world and changes the way the world views us.

Longchamp is going like a horse. What about you? Are you ready to get involved?

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70 years of Longchamp

Under the guidance of Philippe, his three children are already joining the family business, and now the company affairs have been taken over...