French luxury brand Longchamp and Mr. Bags (Liang Tao) have teamed up again. Liang Tao is one of the most influential fashion bloggers in China. With his love for luxury handbags and extensive knowledge, he has become a phenomenal social media personality.
The Longchamp Le Pliage Cuir handbag outlet is made of black lambskin and pink Métis lambskin, and Mr. Bags uses a series of bold, modern white lines to create the image of a piglet: a curly tail on the front, a pair of pointed ears on the back, and two dots for the eyes; the Longchamp “dumpling bag Under the classic flap of the “dumpling bag” lies a secret known only to the owner of the bag. In addition to the black or pale pink handbag, this collection also features the large travel bag in black lambskin Le Pliage Cuir. The exterior zipper pocket is suitable for passports and airline tickets. Mr. Bags, a frequent traveler, insisted on including this detail. The zipper is cleverly integrated into the pattern – the cute little piggy is instantly transformed into a money jar that means “prosperity”.
The collaboration also features two other designs: a crossover mini bag with a front zippered pocket shaped like a pig’s snout. It is made of black lambskin or light pink Metis lambskin. Mr. Bags is inspired by one of Longchamp creative director Sophie Delafontaine’s early iconic creations for the brand. The Le Pliage Aquarium transparent “dumpling bag” was created in 1998. Mr. Bags has reinterpreted this Longchamp classic with current trends.
Due to the overwhelming response last year, this year the product will be available in more cheap Longchamp boutiques in more countries and regions around the world. The first phase of the release includes all leather bags, while the transparent PVC tote will be available in early January.
An animated film featuring Liang Tao’s self-created character, the lovely Mr. Bag. It will be released on major social media to illustrate the fun and collaborative style. The animated protagonist who chases the piggy like crazy fits the title of “The Prince of Bags”, reminiscent of Antoine de Saint-Exupéry’s “The Little Prince”. He jumps and jumps from one cheap Longchamp bag to another until he finds the one that belongs to him. Give it a big hug.